Client case for Comutitres
Online services
Location
Paris
Project's functional area
Project: Online services (jegeremacartenavigo.fr)
Technological environment
UX/UI, Axure, Balsamiq, JIRA
Detailed description of the project
- Frame and lead the work of defining customer journeys
- Design and produce storyboards illustrating these journeys
- Make prototypes using web design tools (eg axure tool) to represent them
- Recommend and implement any type of optimization aimed at improving the user experience
- Monitor the progress of SFD deliverables
- Comment and validate the graphic charter, the responsive guidelines proposed by the service provider
- Ensure the consistency and quality of ergonomic and graphic principles and their documentation by the service provider
- Organize and monitor the content validation process through the various presentation and validation workshops
- Organize and manage customer journey tests such as user tests, ergonomic audits, eye tracking, definition of UX standards, etc.
- Write or update legal content relating to the website and products and have them validated with decision-making bodies and the law firm (eg T & Cs, T & Cs).
Drawbacks and key success
Need for support in framing the customer journey:
- Objective : Specify the customer journey.
- Action : Define ergonomic principles and validation processes.
- Result: Guideline and Best practice optimized for development.
- Objective : Specify the customer journey.
- Action : Define ergonomic principles and validation processes.
- Result: Guideline and Best practice optimized for development.